Area Sales Manager

Prima Corporation Limited (Prima) is the leading manufacturer of preforms and caps, in West Africa, focused on the beverage industry. Established in 1965, Prima repositioned its business in 2005 to focus on the manufacturing of preforms and caps. Since then Prima has been exceeding market growth, year on year, and has established a position as the clear market leader in this industry.
We are  recruiting to fill the position below:

 Job Title: Area Sales Manager

Location: Alaba Coker, Lagos
Employment Type: Full-time
Department: Sales
About the Role

• The Area Sales Manager will be responsible for driving sales growth, developing customer relationships, and expanding the market within an assigned territory.
• The role focuses on achieving sales targets, identifying new business opportunities, managing key accounts, and ensuring excellent customer satisfaction.
• To guide the company towards profitability and long-term success, the Area Sales Manager will execute sales strategies, grow market share, and build sustainable customer partnerships that support Prima Corp’s business objectives.
  Primary Duties & Responsibilities
• Maintaining and increasing sales of your company’s products.
• Reaching the targets and goals set for designated areas.
• Establishing, maintaining and expanding customer base in designated area.
• Servicing the needs of existing customers.
• Setting sales targets for individual reps and unit teams.
• Monitoring your team’s performance and motivating them to reach targets.
• Assessing costs, competition, and supply and demand to identify selling prices.
• Increasing business opportunities through various routes to market.
• Establishing a sales training program to train new sales reps.
• Perform any other duties as required
  Qualifications & Requirements
• Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field.
• Minimum of 7 years’ sales experience, preferably in manufacturing, packaging, FMCG, or a related industry.
• Proven track record of achieving and exceeding sales targets.
• Strong experience in key account management, business development, and territory management.
• Good understanding of the PET preforms, cap, beverage, food, or packaging market is an added advantage.
• Excellent communication, negotiation, and relationship management skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Willingness to travel extensively within the assigned territory.
  Key Competencies:
• Sales &  Business Development
• Customer Relationship Management
• Negotiation Skills
• Market Analysis
• Leadership & Team Management
• Sales Forecasting & Reporting
• Proficiency in CRM and Sales Software
• Microsoft Excel & PowerPoint
• Communication & Presentation Skills.
  What We Offer
• Competitive salary and benefits
• Growth and training opportunities
• Supportive and safety-focused work environment
• Employee Welfare – HMO, Staff Bus, Staff Canteen.
  Application Closing Date
  16th October, 2026.
  How to Apply
  Interested and qualified candidates should send your CV and explain why you’re interested in this position to: hr.recruitment@primacorpltd.com using “Area Sales Manager” as the subject of your email.